Boomers are a growing fitness demographic, but retention is the challenge. This session explores why goals—not gifts—matter most and how addressing past barriers is the key to lasting engagement. Discover the “Secret Sauce” to attracting, serving, and keeping the 55+ population in your fitness community.
About the Presenter:Cosmo has over 30 years of experience in Health, Fitness, and Medical Fitness consulting. As a Senior Executive at Synergy Cubed, he specializes in medical fitness integration and business optimization. He served six years as chair of the MFA Education Advisory Panel and is an active MedFit Network Education Advisory Board member. A sought-after speaker and presenter, Cosmo is a recognized expert in medical fitness integration, profit center development, revenue optimization, retention strategies, sales training, and health club management. Marketing to Active Agers Panel Saturday, April 5th, 2025 12:30pm-1:30pm ET 11:30am-12:30pm CT 10:30am-11:30am MT 9:30am-10:30am PT Sara Kooperman, JD, Ann Gilbert, Amber Toole & Cosmo Wollan, MA Discover effective strategies to engage the growing 50+ market. Learn how to craft compelling messaging, leverage social media, utilize referral programs, and create community-driven experiences. This panel explores proven techniques, successful samples, and actionable strategies to attract, retain, and inspire active aging adults while positioning your business for long-term success. 1. What are the most effective marketing strategies for attracting the 50+ demographic to fitness programs? 2. How can social media and digital marketing be tailored to engage active agers? 3. What messaging and branding techniques resonate best with the 50+ audience? 4. How can referral programs and community-driven marketing help retain active aging clients? 5. What successful marketing campaigns have you implemented for the active aging market? 6. How can fitness professionals build long-term loyalty and trust with this demographic? **Ann Gilbert** is the esteemed owner of FIT-HER Health & Fitness for Women, leading over 50 Personal Trainers and Group Fitness Professionals. Renowned for her expertise in exercise and aging, she coordinates successful programs for adults aged 48-78. An ACE/IHRSA Personal Trainer of the Year and a sought-after speaker, Ann is also an industry leader and education expert, developing and teaching SCW Certifications including Active Aging, Aquatic Exercise, Group Fitness, WATERinMOTION®, and S.E.A.T. (Supported Exercise for Ageless Training) **Amber Toole** is a member of the SCW Faculty and shares her expertise in Fitness, Nutrition Coaching and running a successful Studio. Armed with a Bachelor of Science degree in Physical Education and Health combined with 30+ years of experience in the fitness industry, Amber loves sharing her passion for inspiring others toward healthier, fitter, and more successful lives. Amber owns The Training Toole, a thriving Wellness Studio in Ocala, Florida that exemplifies her commitment to transforming lives. **Cosmo Wollan** has over 30 years of experience in Health, Fitness, and Medical Fitness consulting. As a Senior Executive at Synergy Cubed, he specializes in medical fitness integration and business optimization. He served six years as chair of the MFA Education Advisory Panel and is an active MedFit Network Education Advisory Board member. A sought-after speaker and presenter, Cosmo is a recognized expert in medical fitness integration, profit center development, revenue optimization, retention strategies, sales training, and health club management.
